The Obvious Choice Program
90 days to becoming the trusted name in your market. We find your message, coach you on camera, film your founder film and 20 reels, and post them for you. Your job is to show up and approve.
Owners who are the face of their company.
You're the face clients ask for and the voice the market trusts. You have something real to say, and you're ready to be seen. The program is built for owners of premium, relationship-driven DFW businesses:
- Mortgage company owners and top-producing teams
- Custom home builders
- Insurance agency owners
- Real estate brokerage owners
- Employees without a marketing budget.
- Anyone who wants to "try content" without showing up.
- Businesses outside these four industries.
- Anyone shopping for the cheapest option in town.
"I'm the trusted name in my market. Referrals and DMs bring me deals without my chasing them, and I'm confident on camera."
That's what we build toward with you. It isn't what we guarantee. The guarantee is below, in plain words.
What usually gets in the way, and what we do about it.
Everything in the 90 days.
Message session
We pull out your real story, beliefs, and expertise before anything is filmed. No teleprompter, no copied templates.
On-camera coaching
Built into every shoot, so you get more confident each month.
Locked shoot calendar
Shoot days booked a quarter ahead. About one half-day of your time a month.
One founder film
2 to 3 minutes, delivered horizontal and vertical. The piece that tells your market who you are.
20 reels in 90 days
Edited in-house, in your voice.
Done-for-you posting
Captions, covers, scheduling, and publishing on up to two accounts. Your only job is to show up and approve.
Monthly scorecard
Views, reach, followers, and inbound conversations, reviewed with you at days 30, 60, and 90.
Show up and approve
Come to your shoots, approve within the agreed window, and handle the DMs and close the deals.
How the quarter runs.
Show up to your shoots
About one half-day a month, on dates locked a quarter ahead.
Approve on time
Review and approve within the agreed window, so the work keeps moving.
Take the conversations
Handle the DMs and calls, and close the deals. That part stays yours.
Show up to your shoots, and in 90 days your film and 20 reels will be live and your audience will be growing, or we keep working for free until it is.
We guarantee the work and the reach, never leads, loans, or revenue.
What counts: your founder film and 20 reels are live, and your audience growth shows on your scorecard (views, reach, followers).
Escalante Mortgage
33rd Company
Real numbers, one client at a time, never added together. 33rd Company is podcast production for a ministry, a different format from this program. All case studies →
- No long-term contract. The program is 90 days.
- After day 90, continuing is optional, under a separate agreement.
- Investment is shared on our call, once we know it's a good fit for both of us.
What is one new client relationship worth to your business? That's the question to bring to the first call.
Mortgage +
Custom home builders +
Insurance agencies +
Real estate brokerages +
How much of my time does it take? +
I'm not comfortable on camera. +
Do you guarantee leads or sales? +
More answers in the FAQ.
The first conversation is the whole first step.
Thirty minutes on your story, your market, and whether the program fits. If it does, you'll see the program, the price, and the shoot calendar. If it isn't right for you, you'll hear that on the first call.