The Obvious Choice Program
Ninety days to becoming the trusted name in your market. We find your message, coach you on camera, film your founder film and 20 reels, and post them for you. You show up and approve.
Built for the owner whose name is on the door.
You’re the face clients ask for and the voice the market trusts. You have something real to say, and you’re ready to be seen. The program is built for owners of premium, relationship-driven DFW businesses:
Built for
- Mortgage company owners and top-producing teams
- Custom home builders
- Insurance agency owners
- Real estate brokerage owners
Not for
- Employees without a marketing budget.
- Anyone who wants to “try content” without showing up.
- Businesses outside these four industries.
- Anyone shopping for the cheapest option in town.
Where this is headed
“I’m the trusted name in my market. Referrals and DMs bring me deals without my chasing them, and I’m confident on camera.”
That’s the outcome we build toward with you. It isn’t what we guarantee. The guarantee is below, in plain words.
Why it hasn’t worked before. And what changes now.
Eight things that stop owners from showing up on camera, and the part of the program built to remove each one.
A message session before anything is filmed. We pull out your real story, beliefs, and expertise first.
On-camera coaching at every shoot, so you get more confident each month.
Built from your story, edited in-house in your voice. We don’t copy what everyone else is posting.
No teleprompter, ever. Real questions, real answers, the way you’d talk across a kitchen table.
We caption, schedule, and post for you on up to two accounts.
In-house editing, and nothing posts without your approval.
Shoot days locked a quarter ahead. About one half-day of your time a month.
A written guarantee on the work and the reach, and a monthly scorecard so you always see what’s happening.
Everything in the 90 days.
Seven parts, one team, one quarter. And one short list for you.
One founder film
2 to 3 minutes, delivered horizontal and vertical. The piece that tells your market who you are.
20 reels in 90 days
Edited in-house, in your voice.
Message session
We pull out your real story, beliefs, and expertise before anything is filmed. No teleprompter, no copied templates.
On-camera coaching
Built into every shoot, so you get more confident each month.
Locked shoot calendar
Shoot days booked a quarter ahead. About one half-day of your time a month.
Done-for-you posting
Captions, covers, scheduling, and publishing on up to two accounts. Your only job is to show up and approve.
Monthly scorecard
Views, reach, followers, and inbound conversations, reviewed with you at days 30, 60, and 90.
Show up and approve
Come to your shoots, approve within the agreed window, and handle the DMs and close the deals.
How the quarter runs.
Two shoots. Three reviews. One quarter.
- Wk 1–2
Message + foundation shoot
Your message session, then a 6-hour foundation shoot with coaching on set.
- Wk 3–6
Edit, approve, post
Your founder film and first reels are edited in-house. You approve; we caption, schedule, and post.
- Day 30
First scorecard review
We walk through views, reach, followers, and inbound conversations together.
- Wk 7
Refresh shoot
A 3-hour refresh shoot, shaped by what the first month taught us.
- Day 60
Second review
Scorecard review and adjustments for the final stretch.
- Day 90
Final review
Your film and 20 reels are live. We review the full quarter and talk about what’s next, if anything.
What we need from you. It’s a short list.
Show up to your shoots
About one half-day a month, on dates locked a quarter ahead.
Approve on time
Review and approve within the agreed window, so the work keeps moving.
Take the conversations
Handle the DMs and calls, and close the deals. That part stays yours.
Our guarantee
Show up to your shoots, and in 90 days your film and 20 reels will be live and your audience will be growing, or we keep working for free until it is.
We guarantee the work and the reach, never leads, loans, or revenue.
What counts: your founder film and 20 reels are live, and your audience growth shows on your scorecard (views, reach, followers).
Real work. Real numbers. One client at a time.
Escalante Mortgage
- Views
- 25,923
- Accounts reached
- 4,173
- Interactions
- 962
- Followers
- 923
33rd Company
- Views
- 272,739
- Accounts reached
- 41,834
- Interactions
- 14,699
- Followers
- 4,348
Real numbers, one client at a time, never added together. 33rd Company is podcast production for a ministry, a different format from this program. All case studies →
Investment
- No long-term contract. The program is 90 days.
- After day 90, continuing is optional, under a separate agreement.
- Investment is shared on our call, once we know it’s a good fit for both of us.
What is one new client relationship worth to your business? That’s the question to bring to the first call.
What it looks like in your industry.
Mortgage
We keep content clear of rate, payment, and down-payment trigger terms, and we build your compliance review into the approval step.
Custom home builders
Your process and craftsmanship become the content: the decisions, the details, and the people behind every build.
Insurance agencies
People choose an agent they trust. We put you, and the way you take care of clients, on camera in your own words.
Real estate brokerages
The broker-owner is the brand. We show your market, and the agents you want to attract, who’s leading the company.
Fair questions, straight answers.
More answers in the FAQ.
How much of my time does it take?
I’m not comfortable on camera.
Do you guarantee leads or sales?
The first conversation is the whole first step.
Thirty minutes on your story, your market, and whether the program fits. If it does, you’ll see the program, the price, and the shoot calendar. If it isn’t right for you, you’ll hear that on the first call.
What happens on the call
First, we listen.
Your story, your market, how customers find you today.
Then, a straight read.
Whether The Obvious Choice Program fits your business right now, and if it doesn’t, what would.
Either way, clarity.
If we’re a fit, you see the program, the price, and the shoot calendar. If we’re not, you leave with the truth and a referral.