Straight answers.
The questions owners ask before they start, answered plainly. If yours isn’t here, ask it on the first call.
What is The Obvious Choice Program?
A 90-day done-for-you program: a message session, on-camera coaching, a founder film, 20 reels, and posting on up to two accounts, with a scorecard reviewed at days 30, 60, and 90. See the full program.
Who is it for?
Owners who are the face of a premium DFW business in mortgage, custom home building, insurance, or real estate brokerage.
What happens on the first conversation?
Thirty minutes on your story, your market, and how customers find you today. If the program fits, you’ll see the program, the price, and the shoot calendar. If it doesn’t, you’ll hear that straight.
Is this a long-term contract?
No. Our client work is one program, The Obvious Choice Program, and it runs 90 days (three monthly payments). After day 90, continuing is optional, under a separate agreement.
How much of my time does it take?
About one half-day a month, on a shoot calendar locked a quarter ahead, plus approvals.
How fast can we start?
Shoot days are set on the first call, once we know the program is a good fit, on a calendar locked a quarter ahead.
I’m not comfortable on camera.
Almost nobody is on day one. The format is built around how you already talk — real questions, real answers, no teleprompter voice. On-camera coaching is built into every shoot, and by the second shoot day most owners forget the camera is there. The pauses stay in; that’s where you sound like yourself.
Do you script everything?
We write hooks and structure; the words stay yours. Nothing goes in the script that you wouldn’t say across a kitchen table, and nothing ships that makes you sound like someone else. Nothing posts without your approval.
Do you post it for me?
Yes, on up to two accounts: captions, covers, scheduling, and publishing. Nothing goes live without your approval.
Which platforms do you build for?
Wherever your buyers are. For most DFW owners that means Instagram, Facebook, YouTube, and LinkedIn, with 9:16 as the primary format. We post for you on up to two accounts, and the first conversation settles which ones.
What does it cost?
Every engagement is The Obvious Choice Program, a 90-day partnership. Investment is shared on our call, once we know it’s a good fit for both of us.
What’s the guarantee?
Show up to your shoots, and in 90 days your film and 20 reels will be live and your audience will be growing, or we keep working for free until it is. We guarantee the work and the reach, never leads, loans, or revenue.
Do you guarantee leads or sales?
No, and be wary of anyone who does. We guarantee the work and the reach. You handle the conversations and close the deals.
I’m in mortgage. What about compliance?
We keep content clear of rate, payment, and down-payment trigger terms, and we build your compliance review into the approval step.
Is Resolute a faith-based company?
Faith is how we run the company. It sets our standard: tell the truth in full, do excellent work on the small details no one checks, and treat everyone in the room with honor. We pray before we work. It doesn’t set your message. Your content is built from your story, for your audience and your goals. If your faith is part of your story and you want it told, we’ll tell it well. If it isn’t, we won’t put it there. Clients of every background work with us.
Where do you work?
Fort Worth is home and DFW is the beat. The program is built for DFW owners.
The first conversation is the whole first step.
Thirty minutes on your story, your market, and whether the program fits. If it does, you’ll see the program, the price, and the shoot calendar. If it doesn’t, you’ll hear that straight.
What happens on the call
01
First, we listen.
Your story, your market, how customers find you today.
02
Then, a straight read.
Whether The Obvious Choice Program fits your business right now, and if it doesn’t, what would.
03
Either way, clarity.
If we’re a fit, you see the program, the price, and the shoot calendar. If we’re not, you leave with the truth and a referral.