Case study · Mortgage · DFW
Escalante Mortgage
Brand film + founder content
25,923Views
4,173Accounts reached
962Interactions
923Followers
Instagram account insights · Last 90 days
The job
Every mortgage broker in DFW posts the same rate-sheet content, and every buyer scrolls past it. Escalante closes loans because people trust the person on the phone — the job was to put that person on screen without a ring light making him sound like everyone else.
The interview is the spine. We kept the pauses, cut on movement instead of breath, and let room tone carry the open. Around the film: founder-led shorts built from the questions his clients actually ask at 9pm.
Specs
| Engagement | Brand film + founder content |
|---|---|
| Master | 90 seconds · 2.39:1 |
| Cutdowns | 9:16 and 1:1 per placement |
| Crew | Two cameras, available light |
| Result | 25,923 views · 4,173 accounts reached · 90 days |
The reels.
Escalante Mortgage
Escalante Mortgage
Escalante Mortgage
The first conversation is the whole first step.
Thirty minutes on your story, your market, and whether the program fits. If it does, you’ll see the program, the price, and the shoot calendar.