Case study · Podcast production · Different format
From hidden to seen
33rd Company
Podcast production for a ministry. A different format from our founder program, held to the same standard.
Instagram account insights · Last 90 days
The job
A nonprofit with a mission that moves people in the room had almost no one watching online. The job was to move that story from hidden to seen — without flattening what makes it real.
We built a monthly rhythm around the people who do the work: shoot days shaped by how they actually talk, twelve shorts and a long-form piece out the other side every month. No trends borrowed, no scripts forced into anyone’s mouth.
What we protected
- The mission’s own words. Every hook is something they would actually say — nothing gets scripted into their mouths.
- The people. The faces on screen are the people doing the work, on the podcast and off it.
- The long conversations. The podcast stays long-form — the shorts pull people into it, never replace it.
Specs
| Engagement | Podcast production · branded series · studio capture |
|---|---|
| Cadence | Two shoot days per month |
| Results | 272,739 views · 41,834 accounts reached · 14,699 interactions · 90 days |
The reels.
Our calling is to move stories from hidden to seen.
The first conversation is the whole first step.
Thirty minutes on your story, your market, and whether the program fits. If it does, you’ll see the program, the price, and the shoot calendar.